Cellar 33 Leads the Charge in India’s Booming Premium Wine and Spirits Market

India, 03rd March 2025 – As India emerges as one of the fastest-growing markets for premium wines and spirits, Cellar 33 is at the forefront of this transformative wave. Founded in 2023 by Amrita Singh and Mattia Antonio Cianca, Cellar 33 is an International Export and Marketing Agency based in Bordeaux, is strategically expanding its presence in the Indian market. The agency specialises in curating and promoting an exclusive selection of Champagne, wines, and spirits, catering to the evolving tastes of India’s discerning consumers.

With a strong emphasis on brand elevation, Cellar 33 has established itself as a trusted partner in the export, marketing, and communication of premium beverages. The agency’s expertise lies in fostering robust business networks and delivering strategic branding solutions that resonate with India’s growing appetite for luxury and authenticity. Its impressive portfolio includes active participation in prestigious exhibitions such as Vinexpo 2022 (Mumbai & Delhi) and ProWine India 2023 and 2024, solidifying its reputation as a key player in the industry.

India’s Emerging Market Potential

India’s wine and spirits market is poised for significant growth, driven by a young, affluent population and a cultural shift towards premiumisation. According to industry insights, India is projected to be one of the top growth drivers for the global wine and spirits industry by 2024 and beyond. With increasing disposable incomes, urbanisation, and a growing appreciation for fine beverages, the Indian market presents unparalleled opportunities for premium brands.

Cellar 33 is uniquely positioned to capitalise on this trend, offering a curated portfolio that reflects the diversity and sophistication of the Indian market. From globally acclaimed Champagnes to artisanal spirits, the agency’s selections are tailored to meet the demands of India’s evolving consumer base.

A Commitment to Excellence and Education

Cellar 33 goes beyond mere distribution, emphasising education and innovation to elevate the premium beverage experience. The agency has hosted globally recognised experts like Claude and Lydia Bourguignon and showcased its exceptional portfolio at ProWine India 2024, underscoring its commitment to authenticity and craftsmanship.

Amrita Singh, Co-founder of Cellar 33, remarked, “India’s wine and spirits market is at an exciting inflection point. At Cellar 33, we are passionate about bringing the finest selections to this dynamic market. Our goal is to redefine the premium beverage experience by combining authenticity, expertise, and a deep understanding of Indian consumers.”

Mattia Antonio Cianca, Co-founder of Cellar 33, added, “Our vision is to bridge the gap between global excellence and the Indian market. Through our curated portfolio and strategic initiatives, we aim to celebrate the artistry behind every bottle while setting new benchmarks in the industry. Cellar 33 is not just an agency; it’s a platform for innovation and education.”

A Portfolio Tailored for India

Cellar 33’s Indian portfolio showcases a diverse range of premium Champagnes, wines, and spirits, each selected for its unique story and exceptional quality. By blending decades of branding expertise with deep wine and sommelier knowledge, the agency offers unparalleled insights and solutions to elevate brands within India’s burgeoning wine and spirits community.

As India’s market continues to grow, Cellar 33 remains committed to setting new standards, enriching the beverage landscape, and delivering unforgettable experiences to its partners and consumers.